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What if small business could play big? Really big?

What if you could work with the team the big end of town calls on?

What if your business could punch above its weight?

Stones for David™ was created to serve a part of the business community that has been neglected by the majority of the marketing and communications industry – Small to Medium Enterprises, Entrepreneurs and Practices.

Neglected because, individually, they have limited purchasing power.

However, in a combined fifty year history of marketing and advertising effectiveness, and as veterans of entrepreneurial start-ups themselves, the founders of The Impossible Institute™ have built a powerful reputation for not just for launching new products into the market place successfully, but also for helping these small starts-ups take on industry heavy weights and, in some cases, become heavy weights themselves.

This includes the most successful new product launch in Australian history, Australia's most successful brand resurrection as well as launching household brand name, Nandos, and helping big John Symond launch Aussie Home Loans - "We'll save you!".

Today’s market place offers greater opportunities for small businesses than ever before and the digital revolution is putting the bloated, slow moving, reigning champions on notice.

There has never been a more critical time for small business to Think Big!


Stones for David™ is not simply an educational course, it’s a practical program which puts your business in the guiding hands of some of Australia’s most successful Marketing Strategy and Advertising Creative professionals.

You will develop, implement and refine a professional business building campaign over the course of the program. Each quarter adding, changing and improving the effectiveness of your strategy.

Who should attend

Stones for David™ was developed for people with skin in the game who are looking to transform their businesses not simply learn a few marketing tips or gimmicks.

If you’re a new start up or a small to medium enterprise looking to build your business profile dramatically and effectively, read on:

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STONES FOR DAVID™ : BUSINESS SLING SHOT is designed to help businesses and practices make a big difference in a small amount of time. Over the course of one full day, you will unpack your positioning in the market place, determine where the critical market is to make an instant difference to your business and develop a strategy to link your promise to this market’s need.

If you want to make a significant difference to you business today – book now for the Stones for David™ : Business Sling Shot.

Enquire now for dates -

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STONES FOR DAVID™ : GIANT-SLAYER is a 12 month program where entrepreneurs just like you will share your marketing journey and become a valuable network as you build your campaign. Each quarter includes a two-day face-to-face immersion plus  teleconference or webinar sessions in between to work on any concerns or issues that arise (and to make sure you are executing your strategy).

If you’re serious about building your business and implementing a professional marketing program that scales as your business grows - you need Stones for David™ : Giant Slayer. Book now -


The Impossible Institute™

Stones for David™ was developed by The Impossible Institute™ - a strategic think-tank founded with a view to making what's not... possible!™ We consult and run workshops including:

• Pitch, Present & Persuade

• I.D.8.

• Read the Room

• Stand Out

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Dan Gregory CEO Bio


Dan Gregory is the Co-Founder, President and CEO of The Impossible Institute™, a strategic think-tank that helps organizations understand what motivates the staff, customers and communities so that they can make what’s not… possible! 

A Behavioural Researcher & Motivation Strategist, Dan works as a speaker, author, educator, and social commentator,

Dan’s specialization is behavior and belief systems – our drives, our motives, the things that make us buy and the things that make us buy in. In short, the business of human motivation.

Dan helps leaders, managers, sales teams, marketers and individuals understand what inspires them toward action, what influences their behavior, what light sthem up and builds cultures of the willing. In doing so, he helps them develop more influence in their business and personal lives.

Leading one of the country’s most prolific creative teams, Dan has helped develop new product lines for Coca-Cola and Unilever, invented new media formats for News Corp, created interaction systems for categories as diverse as fast food chains and government departments and launched internal and external engagement campaigns for companies as varied as News Ltd, Vodafone and MTV.

In that time, Dan also

  • Directed the strategic and creative team behind the most successful new product launch in Australian history with business partner, Kieran Flanagan
  • Oversaw the most successful brand ressurection achieved anywhere in the world.
  • He works as a White Ribbon ambassador and serves as a Director on the Board helping to make violence against women a man's issue too
  • He is a partner and ambassador for Thought Leaders Global - an organization dedicated to helping smart people be commercially smart also.

Dan is a captivating speaker whose business acumen is matched by a rapier wit and rare human insight gained during a three year sabbatical working on the US and UK stand-up comedy circuits – skills put to great use in front of millions of viewers as a regular on ABC TV’s “Gruen” series.

His mission is to elevate and transform our understanding of Human Motivation and help those he works with to become key people of influence.

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Kieran Flanagan CCO Bio


Kieran Flanagan is the Co-Founder and Chief Creative Officer at the Impossible Institute™, a strategic think-tank that helps organizations design the future of business and make what’s not… possible! 

For over twenty years, Kieran Flanagan has been one of the most influential leaders in the creative industries. A Social Researcher & Innovation Strategist, Kieran is a speaker, author, educator and mentor who helps individuals, teams, leaders and organizations navigate the business world of the future. 

In addition to being one of the only female leaders from the world of MadMen, Kieran was also one of the youngest Creative Directors to lead an award-winning advertising agency. In an impressive career, she has lead multi-national accounts across multi-disciplinary departments and businesses working at McCann, Smart, Kindred and VCD (a team she helped found and build into the “Agency of the Year” within her first three years in the industry).

In that time, Kieran also:

Directed the Strategic and Creative team behind the most successful new product launch in Australian history
Designed the Innovation Curriculum for The Entourage - Australia’s largest Entrepreneurship Education Organzation
Won awards around the world for creativity, effectiveness and Return On Iinvestment
Developed new product lines for Coca-Cola and Unilever
Invented new media formats for News Corp
Created interaction systems for categories as diverse as fast food chains and government departments
Trained the current generation of creative leaders as a director at Australia’s premier creative school, AWARD, and as a senior lecturer at The Miami Ad School
Co-authored business trend analysis book “Shift” and behavioral treatise “Selfish, Scared & Stupid” with her business partner Dan Gregory.
Kieran has spoken to audiences as diverse as the United Nations in Singapore (as part of a group working to end human trafficking), innovation teams for Coca Cola, leadership forums for the “Big 4” Banking Corporations and Facilitated Education Innovation Summits. All while producing work for markets as far flung as the United States, Russia, Asia, Europe and as a content partner to TEDx Sydney.

Kieran is a passionate advocate for the commercial power of creativity and helping organizations design the businesses of the future.

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"Over one hundred leaders in the real estate industry left buzzing with possibilities."

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“Dan & Kieran were an obvious choice. They come from real world experience (not text books). Highly recommended."


"There was a real buzz in the air as they delivered practical advice and real world examples that were within reach of small or large business."


"Thank you for such an awesome and productive weekend. I've noticed a lot less 'buyers resistance' from prospects since implementing your suggestions."


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